Have you ever read “Beach Money” by MLM Millionaire, Jordan
Adler? This book, and this man were really my inspiration for
seeking out and joining a local BNI Chapter here in my area.
Jordan Adler says that 25% of his monthly residual check of over
$80,000 (yes, I said MONTHLY) comes from people he and/or his
team members while being an active member in their local BNI
Chapters. I don’t know about you, but that was enough to get me
interested!
I searched the website and found a local group that was 1
member short of having enough people to charter and become an
official BNI Chapter. Diane Hart (the regional director for BNI)
asked me to attend their weekly meeting and check it out – she said
this would be the last week they would accept visitors before
chartering and if I didn’t come then I would have to wait about 2 ½ months (until after
the Grand Opening) to attend a meeting.
I was VERY nervous about my first meeting… to the point that I drove into the parking
lot, business cards and notepad in hand, and parked at the back so I could use Michael
Clouse’s “Mirror” method safely without being seen. After about 5 minutes of psyching
myself up I walked into the hotel conference room to find a room full of what at the time
looked like a bunch of grumpy old business men in suits. Yikes!
I was almost back out the door (this didn’t look like something I would be interested in)
when one of the 3 ladies in the room approached me and said “Jordan?”
It was Diane, and she was just “sooo glad!” I was able to make it to the meeting… she
quickly ushered me over to the sign-in table where one of “the suits” wrote my name down
and asked if I would be paying by cash or check for lunch. Unfortunately, I only had a
debit card on me (my checkbook was in the car) so I informed him I would “be right back”
and off I went out of the building.
Once back in my car I went so far as to start the engine, throw it in reverse and actually
re-park two rows over before I convinced myself that “I am the best” and “Everyone loves
me”. I turned off the car, grabbed my checkbook and headed back in to face the suits.
That was one of the hardest and most beneficial business decisions I have ever made.
I wrote out my check and handed it to the suit at the sign-in table (who I later
discovered is a fellow MLMer) and stood around awkwardly shaking hands with one of the
nicest groups of people I have ever had the pleasure of meeting.
After finding a seat in as inconspicuous of an area as I could find, sitting through the
hour and a half meeting and standing up in front of the group to give my “Sales Manager
Minute” (more about that later) I was hooked. Diane gave me an application to fill out and
send back and I was on my way!
Unfortunately, my nerves returned as quickly as the adrenaline from the high energy
room left. I spent the remainder of the afternoon convincing (or attempting to convince)
my mom that this “wasn’t for me” but she wasn’t having it. So, reluctantly I returned the
following week with my application and $430 check in hand.
It took about 5 minutes of “mirroring” before I was able to walk in, but I was once again
greeted by a group of friendly people who all seemed to remember my name (though I
could remember few of theirs). I went through the same awkward greetings, sat in the
same seat and recited the same Manger Minute as the week before.
This feeling carried on for quite a few weeks – to the point where I would stress so
much the day before the meeting and I woke up with a severe migraine two Tuesdays in a
row and actually got dressed and ready for the grand opening event before throwing up
and deciding not to go. Luckily, that feeling is gone now – and I can honestly say that I
genuinely look forward to my Tuesday lunch dates with some of Lubbock’s finest business
people!
You may be wondering why I shared all of this with you, and some of you are probably
thinking that BNI sounds like the scariest thing on earth and a person would have to be
insane to even attempt it.
Not insane, just determined.
Every time I got scared, I picture that check. 25% percent of $80,000 – or $20,000 a
month from joining BNI and encouraging his team to do the same. That was enough for
me to get over my fears, step out of my comfort zone and attend those meetings.
In the past 2 ½ months that I have been a part of BNI I have sold 6 gift baskets totaling
$350 in sales (and I was out of town for almost a month during this time). In addition to
that I have received 2 strong fundraising leads and have a meeting with a realtor in the
group this next week to talk about using my gift baskets as closing gifts for her clients – if
all goes well I will be selling a $40-$50 gift basket to her every time she sells a house.
With the holidays coming up several people in our group have approached me about
using my products for Christmas gifts for their clients, employees, family and friends.
Even more than that I now have the opportunity to share my product and what I do
with over 30 local businessmen and women each week – MANY of whom have turned out
to be MLMers themselves.
I highly recommend this for anyone who is wanting to seriously grow their business.
Sure, the start-up fee is a bit steep – make it happen. I will have mine completely paid
back in sales within just a few weeks.
Each week you get 60 seconds to give your Sales Manager Minute stating who you are,
what you do and who your “perfect client” for that week would be. You also have the
opportunity several times a year to give a 10-minute showcase presentation on your
business and product.
Another thing we do is meet up with fellow chapter members in what are called “Oneto-
Ones” for an hour at a time to share a little about ourselves and our businesses with
each other. The entire focus of BNI is to help other people grow THEIR businesses and
have them help you grow yours.
This past week I took my bead stackers to my one-to-one and walked out of there with
an order for a $50.00 gift basket – it’s THAT easy!
It took a lot of work for me to step out of my comfort zone and get involved in this
organization, but now that I am I couldn’t be more grateful for the opportunity and the
wonderful people I have had the privilege to meet and get to know.
Now, when I walk into that conference room for lunch each Tuesday, I am no longer
greeted with the sight of intimidating suit-wearers. Instead, I am greeted by
- Alan, a veteran MLMer and aspiring public speaker
- Mike, a CPA who recently left the corporate world and started his own firm
- Jonathon, a 23 year old making his future in MLM, just as I am doing
- Greg, a full-time youth minister striving to make his MLM business work for him
- Velma, the lady I’ll go to when I buy my first house
- Tracey, the lady I’ll call to get the mortgage loan for that house
- In addition to the man who now changes the oil in my car, the person I buy my
business cards from, my chiropractor, computer repairman and many more wonderful
people.
BNI has changed my outlook on networking, retail sales and the power of referrals – I
expect it to do nothing but get better and better over time!